Asmodee‘s UK distribution business more than doubled its operating profit to £35.1m last year, with the company citing the booming trading card game market as the biggest driver.

The profit surge for Esdevium Games – which officially re-registered as Asmodee UK Limited last month – came on the back of an almost 60% rise in turnover to £224m according to its latest annual accounts.

Asmodee UK said TCGs had a very strong year and remained the “pre-eminent category” in the 12 months to the end of March 2026, specifically highlighting Pokémon, One Piece, Disney Lorcana and Star Wars Unlimited as all playing their part in the result.

The distributor said board games continued “steady performance” over the critical holiday period, and picked out Brick Like This and The Fellowship of the Ring: Trick-Taking Game as strong releases from the year.

Brick Like This was the debut release from Asmodee studio Dotted Games, which was launched in 2024 after the company inked a partnership deal with LEGO to create a dedicated design studio focused on making new LEGO board games.

That studio launch came a few months after The LEGO Group and Asmodee had announced their first jointly-crafted board game, Monkey Palace.

Asmodee UK’s figures reflect the transformation taking place across Asmodee globally, where rapid TCG growth has increasingly shifted its revenue mix towards distribution.

The global Asmodee Group reported €1.68bn of net sales for the same financial year across its publishing and distribution operations, up 23%, while operating profit was up about 43.6%.

More than 72% of group revenue was generated by distributing games published by other companies, compared with 63% a year earlier – and TCGs accounted for about 60% of annual group net sales.

BoardGameWire reported in May that sales of Asmodee Group’s own board games actually fell 5.8% over the period, underlining how heavily the group’s overall growth was being powered by distribution.

That trend has continued into Asmodee’s Group’s new financial year. Its April-to-June revenue increased another 20.9% year-on-year to €422.1m, with TCGs responsible for more than two-thirds of quarterly revenue, while board game sales rose 16%.

Asmodee UK’s annual results follow the unit changing up its leadership structure to kick off 2025, with a trio of senior executives being given updated roles amid the company splitting its operation again into three separate channels, carving out e-commerce as its own line.

The move came just over four years after Asmodee UK had split its sales and marketing efforts into two separate categories – hobby and independent, and national retail.

Asmodee bought a majority stake in UK board game distributor Esdevium in 2010, and began using Asmodee UK as its trading name in 2017. The UK operation updated its registered company name to Asmodee UK Limited last month.

A statement from the business said, “Whilst we value our 30 year legacy in the UK hobby market under the Esdevium Games name, this decision reflects our pride in belonging to the wider Asmodee business and marks an important step in enhancing the UK footprint within the group.”

It added that its fellow UK distribution operation Coiledspring Games will continue to operate as a distinct trading division of the company under its own website. Asmodee bought Coiledspring in 2018.

Coiledspring focuses on family-weight board games, party games, logic puzzles, jigsaws and soft toys, while Asmodee UK distributes a wider range of hobby board games, TCGs, miniatures and accessories.

The post Asmodee UK more than doubles annual operating profit to £34m as TCG boom powers growth first appeared on .

Asmodee has kicked off its new financial year with another powerful quarter of growth, with the publishing and distribution giant’s net sales soaring 20.9% year-on-year to €422.1m.

TCG distribution remains the engine behind Asmodee’s ongoing growth, with trading card games responsible for more than two-thirds of that quarterly revenue, according to the company’s latest financial report.

But board games also put on a strong showing in the April to June quarter, the report shows, with net sales rising 16% year-on-year amid an ongoing recovery from volatility caused by last year’s US tariffs uncertainty.

Much of that increase came via Asmodee’s distribution of titles from other publishers, with sales of its own published titles only growing 1.8% in the quarter.

That small rise marks a significant improvement for Asmodee’s own board game publishing operation, however, with sales of its published titles having fallen almost 10% in January to March compared to the prior year, and 12.7% in the all-important October to December period in 2025, which includes the run-in to Christmas.

Asmodee CEO Thomas Koegler said growth in US board game sales was driven by “the continued normalization of retailer inventory levels”, as well as “resilient” consumer demand for tabletop games and positive impact of its own commercial and marketing initiatives.

That improvement comes after Asmodee repeatedly highlighted retailer inventory reductions and cautious purchasing behaviour – particularly in the US – through much of the past year, as store owners tried their best to navigate rising prices, unpredictable shipping rates and other fallout from the US tariffs.

During Asmodee’s earnings presentation last November, Koegler said US consumers were delaying purchases amid economic uncertainty and favouring lower-priced products, while retailers were pushing Christmas merchandising later into the year.

Three months later, the company reported US quarterly sales had slumped 23%, attributing much of the decline to retailers reducing purchases and ongoing inventory adjustments despite stable consumer sell-through.

Some of those pressures now appear to be easing, although Asmodee’s own US sales were down almost 9.4% year-on-year in April to June – a situation Koegler said was partly caused by the timing of its most recent Star Wars Unlimited release affecting year-on-year comparisons.

Speaking more generally about Asmodee’s board game sales, he said its evergreen franchises such as Catan and Dobble/Spot-It! continued to perform well, and highlighted other new releases including dnup, The Lord of the Rings: Fate of the Fellowship and Cozy Stickerville as having contributed to growth.

He also added that ATM Gaming, which Asmodee bought in a €250m deal earlier this year, had delivered a strong performance across its social games portfolio, including Speed Bac/Quickstop and Pili Pili.

Koegler also highlighted the first Zombicide crowdfunding campaign under Asmodee ownership, which attracted more than 11,000 backers and raised over €3m, describing it as an early success for its expanding crowdfunding strategy.

The post Asmodee’s quarterly net sales soar again to over €422m, board game revenue jumps 16% first appeared on .

Magic: The Gathering‘s record-breaking growth continues despite a surge of high-profile competitors, with the TCG soaring past $500m in quarterly revenues for the first time in its 33-year history.

The veteran card game has been on a tear over the past four years, evolving from parent company Hasbro‘s first $1bn-brand into the toy and entertainment giant’s primary source of growth.

That powerful rise has been built upon the already hugely popular TCG’s expansion into licensed crossovers through its Universes Beyond line since 2021, which has seen it bring out sets for franchises including The Lord of The Rings, Final Fantasy and Avatar: The Last Airbender.

The game’s success now underpins Hasbro’s fortunes, with Magic’s strong performance repeatedly leading the line in the company’s quarterly results – as well as offsetting underperformance in other parts of the business.

Magic’s revenue grew 32% in Q2 of this year compared to the same period in 2025 according to Hasbro’s latest results report, reaching a record $545m on the back of strong sales of Secrets of Strixhaven and Marvel Super Heroes – the latter of which the company described as a “record-breaking debut”.

That result means Magic alone outstripped Hasbro’s entire consumer products segment – which includes Nerf guns, Transformers and Peppa Pig toys – which recorded revenues of $463m in the same period, up 5% year-on-year.

The consumer products segment made an operating loss of about $14.5m in Q2, compared to an operating profit of $270m from Wizards of the Coast, the business arm which includes Magic, Dungeons & Dragons and its digital games such as Monopoly Go!.

Hasbro ascribed the consumer products losses to “incremental tariff expense, entertainment-related mix shifts, and normal seasonality”, as well as the fallout from a cyberattack in March which saw unspecified parties gain unauthorized access to its network.

The company said the cyberattack reduced second-quarter revenue by an estimated $25m while generating $11m in direct costs as order processing, shipping and invoicing were disrupted, particularly on the consumer products side. Hasbro said those operations had now returned to normal, although it expects to incur additional costs related to the incident in future periods.

Hasbro CEO Chris Cocks said in the results report, “With strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders.”

Wizards revenue was also up 27% across the first six months of 2026, with Magic revenue climbing 34% thanks to continued growth across tabletop and digital products, Universes Beyond releases, Secret Lair products and back catalogue sales.

That continued growth comes despite the emergence of several high-profile challengers in the trading card game market over the past few years, including Disney Lorcana, Star Wars: Unlimited, Altered, Flesh and Blood and One Piece Card Game – as well as the ongoing power of fellow TCG veterans Pokémon and Yu-Gi-Oh!.

Magic’s performance was strong enough for Hasbro to increase its full-year guidance, with the company now expecting total revenue growth of between 5% and 7%, up from its previous forecast of 3% to 5%.

The post “The Magic flywheel is firing on all cylinders”: veteran TCG tops $500m quarterly revenue for first time first appeared on .