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10 Turnoffs for Potential New Gamers (And How to Prevent Them)

Many of us who have been gaming for a while love to spread the joy of our hobby to others. We're not shy about inviting others to our game nights or trying to start up new groups in town. Many times, though, we're met with, "Nah, I'm not interested. I'd rather stay in and watch Netflix."

But then comes the day when someone says, "Yeah, I'd like that," and the person actually shows up at your gathering. You haven't dragged them to your gathering; they've come willingly. They've expressed interest! They are a Potential New Gamer (PNG). Your job now is to not scare them off by giving them a subpar experience. How do you boost the chances that they'll stick with the hobby and maybe become a permanent member of your group?

While everyone responds differently to social situations, there are some things about game gatherings that can be instant turn-offs for potential new gamers. Here are ten things that might frustrate and/or offend your fledgling gamers and tips on how to avoid them.

1. Sexist, racist, anti-LGBTQ, political, religious, or other alienating language or appearances. 

Gaming has come a long way since I started way back in the 1980's. Back then, a woman practically had to accept being offended…

The post 10 Turnoffs for Potential New Gamers (And How to Prevent Them) appeared first on Meeple Mountain.

2025 Behind-the-Scenes Stakeholder Report for Stonemaier Games

02. März 2026 um 14:59

With our 2025 tax calculations now complete, it’s time for me to share the annual Stonemaier Games stakeholder report.

A “stakeholder” in Stonemaier Games is anyone who has an impact on our company and a stake in our story, whether it’s my coworkers, contractors, customers, Champions, Ambassadors, retailers, distributors, localization partners, artists, designers, readers, etc. So if you’re reading this, the transparency in this post is out of respect and appreciation for you.

Joy is always our goal–we don’t measure success by money, units sold, rankings, followers, or awards. Those are just metrics. So all of the data aside, I truly hope we were able to create some joy for you in the last year, and I’m grateful for your connection to Stonemaier Games.

2025 Revenue and Personnel

We use the accrual method for accounting (expenses and revenue count in the year when we ship the products to the customer). Our total revenue for 2025 was $25.1 million. The sources were distribution (34%), Stonemaier webstore (21%), localization (19%), direct hobby retailers (9%), Amazon FBA (13%), and digital game royalties (4%).

For comparison, revenue was $23.7 million in 2024 (actual profit is a much lower number on any given year; we consistently reprint almost all of our games, so the majority of our profits are reinvested into manufacturing, freight shipping, and personnel). Please note that comparing annual revenue isn’t particularly relevant, as changing the timing of a large first printing or restock by even just a month can shift millions from one year to the next. 2025 was also a particularly release-heavy year, and Vantage is among our more expensive games. Even with the increased expense of tariff taxes, we did not increase our prices.

We have no debt, nor did we take any loans in 2025. As usual, cash flow was tight at certain times of the year due to the gap between when we need to pay Panda (our manufacturer) and when distributors pay us, but we make it work. (I mention this to dispel the notion that profitable companies are always flush with cash.)

  • Full-time employees: 7 (Jamey, Joe, Alex, Dave D, Susannah, Erica, Christine)
  • Part-time employees: 1 (Alan)
  • Every day contractors/partners: 4 (Morten, David, Dave H, Shannon, and Karel)
  • Number of cats: 6
  • Number of dogs: 3
  • Independent contractors: 100+
  • New games (including re-releases): 7
  • New expansions: 2
  • New accessories: 5
  • Crowdfunding campaigns: 0
  • Shareholders: 30 (including all 8 Stonemaier employees)

Here’s a longer list of everyone who has an impact on Stonemaier Games, including demographics (photos of many of them are here).

We warehouse and ship our games from Miniature Market for our products in the US, from Asmodee Canada for our products in Canada, from Spiral Galaxy in the UK to serve Europe, and from Let’s Play Games in Australia for Oceania/Asia. My coworkers and I work from home.

Games in Print

The quantities below are the lifetime units in circulation for each game (just the game, not expansions, accessories, or promos) in all languages released in 2025 or before, and the BGG rankings are as of today. If you haven’t rated our games, you can do so here!

  • Viticulture: 273,584 units (BGG rank: 44)
  • Euphoria: 44,000 units (BGG rank: 678)
  • Between Two Cities: 56,900 units (BGG rank: 889)
  • Scythe: 601,102 units (BGG rank: 26)
  • Charterstone: 97,500 units (BGG rank: 625)
  • My Little Scythe: 68,500 units (BGG rank: 837)
  • Between Two Castles: 58,000 units (BGG rank: 771)
  • Wingspan & Wingspan Asia: 2,639,429 units (BGG ranks: 38 and 89)
  • Tapestry: 91,650 units (BGG rank: 293)
  • Pendulum: 49,200 units (BGG rank: 3786)
  • Red Rising: 154,800 units (BGG rank: 1055)
  • Rolling Realms & Rolling Realms Redux: 62,000 units (BGG rank: 1124)
  • Libertalia: 62,584 units (BGG rank: 516)
  • Smitten & Smitten 2: 38,000 units (BGG rank: 6155)
  • Expeditions: 77,500 units (BGG rank: 386)
  • Apiary: 55,004 units (BGG rank: 314)
  • Wyrmspan: 451,994 units (BGG rank: 125)
  • Stamp Swap: 34,000 units (BGG rank: 3175)
  • Finspan: 233,584 units (BGG rank: 489)
  • Tokaido: 29,500 units (BGG rank: 835)
  • Vantage: 64,000 units (BGG rank: 225)
  • Origin Story: 33,500 units (BGG rank: 2314)
  • Tokaido Duo: 27,834 units (BGG rank: 1800)

The products we introduced in 2025 were Finspan, Between Two Castles Essential Edition, Tokaido, Vantage, Tokaido Duo, Smitten 2, Origin Story, Wyrmspan: Dragon Academy, Tokaido: Crossroads & Matsuri, a variety of promos for Rolling Realms, and the Wingspan bird promo packs. As usual, we’ve tried to keep our release schedule streamlined and focused so we can shine a big spotlight on everything we make; with the addition of the Tokaido brand, we didn’t accomplish that goal particularly well in 2025.

Social Media, Contacts, and Other Metrics

This data is as of March 1, 2026.

With Joe as our Director of Communications, Alex as our COO, Susannah as our Sales Relationship Manager, Dave as our Customer Outreach Manager, Christine as our Director of Visual Design, Erica as our Ecommerce Brand Manager, Alan as our Director of Special Projects, and Jamey (me) handling lead design, development, marketing, content creation, project management, and direct-to-consumer sales, we have people specializing in different interactions on various platforms in service of you. This is reflected by our org chart:

New in 2025

Our other new endeavors and experiments in 2025 are as follows:

Looking Ahead to 2026

At the beginning of 2026, I previewed our releases for the year as follows:

  • Q1: Wingspan expansion (based on the birds of Central and South America and the Caribbean; vision friendly cards are available as an add-on) and a Viticulture expansion (a new 4-season board with the original board on the back)
  • Q2: Euphoria Essential (combines the expansion with the core game and offers a new board layout with some rules tweaks; the board and rules will be available separately for those who already have Euphoria) and the first Finspan expansion (I previewed a shark card and a colorful fish)
  • Q3: Scythe vs Expeditions 2-player dueling game (this content expands Scythe and Expeditions, and all Scythe factions/player mats and Expeditions mechs/characters are compatible with the dueling game; there will be add-on packs containing metal versions of the mechs and a plastic airship [which isn’t used in the dueling game]), a small-box, lighter Wingspan bird experience playable in around 3o minutes, and a mini-expansion to Origin Story (many more superheroes)
  • Q4: The first Smoking Bones game from artist and worldbuilder Andrew Bosley and a debut designer (see some info about the world here) and our version of Namiji (combines the core game and the expansion in a normal box size with accessibility updates)
  • reprints for the Rolling Realm promos (other reprints for out-of-stock products are dependent on demand as indicated by back-in-stock requests on our webstore)

You can sign up for our monthly e-newsletter to receive notifications about these announcements.

In 2026, my goals are to welcome both new and experienced gamers into the gaming community and bring joy to their tabletops, to support my amazing coworkers, and to lead with kindness, compassion, and empathy.

***

Thanks for joining Stonemaier Games on this journey, and if there’s anything we can do to add joy to your tabletop experiences, please let us know.

Do you have any thoughts, observations, or questions about this report? I want to continue to learn from mistakes and successes, experiment, and listen to our stakeholders in 2026.

Also read:

If you gain value from the 100 articles Jamey publishes on this blog each year, please consider championing this content! You can also listen to posts like this in the audio version of the blog.

Crowdfunding Campaigns of the Week – 3/2/26

02. März 2026 um 14:54
Crowdfunding Campaigns of the WeekWelcome to this week’s batch of crowdfunding campaigns. We have a variety of offerings here, so we hope you will find something that catches your eye. Also, if you want to chat with the BGQ team, join our Discord Server where we talk about games, movies, sports, and other fun stuff. Or, if Facebook is […]

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The Cult of the New-ish

by Justin Bell

One of the best things about being a media member, content creator, and/or influencer in the tabletop space right now is that we get the chance to play lots of new and often unreleased games before the masses. It’s a blast to be able to influence the messaging for an upcoming title.

Like many of you, I love trying out new games. Some of the games I’ve had the pleasure of trying out early over the last couple years, it was very cool having the chance to play a pre-production copy (or “PPC”, for short) of Vital Lacerda’s strategy title Speakeasy, about a year before it hit the market. Shackleton Base: A Journey to the Moon, Hegemony: Lead Your Class to Victory, and the Andromeda’s Edge expansion Genesis were some of the other strategy games I’ve had the chance to influence early, so getting those chances is always a joy.

My latest obsession is something I call “the cult of the new-ish.” It’s something that I’m also pushing with publishers when I reach out for review copies. While I am interested in covering brand-new titles, there are dozens of games I want to cover that were released in the last 2-3 years that are a mix of popular, well-regarded titles and gems that didn’t catch on with a larger audience.

Often, these are games that previously sat on BGG’s The Hotness charts, which track the top 50 games trending here on the site each day. Some were on The Hotness for weeks, while others were a relative flash in the pan before vanishing from view.

Thousands of games hit the market every year now, and none of us can cover every new game—even the brilliant [user=boardgamersteph]Steph Hodge[/user], a fellow member of the news desk who gets a couple thousand plays in every year. I’ve begun to intentionally slow my pace, going back a year or two to catch up on the games that I missed.

With that as our frame, here’s a short list of titles I’m hoping to try this year:

Age of Innovation: I’m sort of shocked that I still haven’t caught up with this one. Like other games on the list below, I wasn’t able to procure a review copy of Age of Innovation when it hit, and I missed the game nights when friends put their own copy of Age of Innovation on the table when it was initially released. Like other “Cult of the New” games in my circles, Age of Innovation was hot for a month or so…then other games took its place, so I missed out. But I love Terra Mystica and like Gaia Project, so I know I’ll like Age of Innovation.

Wilmot’s Warehouse: many of my peers in the media space swore Wilmot’s Warehouse was one of their favorite games of 2024. When pressured by these individuals at conventions—”what did you think about Wilmot’s Warehouse?”—I lowered my head and admitted I had not tried it yet. No more excuses, friends…I’m trying Wilmot’s Warehouse at some point in 2026. I mean it this time!

Bomb Busters: I actually got a review copy of Bomb Busters from the team at Pegasus Spiele at Gen Con 2024, but was overloaded with other titles I needed to review that fall. I decided to hand my copy to another writer on our team at Meeple Mountain. Big mistake. I still haven’t played Bomb Busters and the game has gone on to win a ton of awards, in addition to the hearts and minds of thousands of players around the globe. (Bomb Busters has become the Star Wars of my gaming groups; players look visibly shocked when they learn that I haven’t played Bomb Busters, as if I’ve never seen the movie Star Wars. You know what I’m talking about!!) I’ll snatch a copy of Bomb Busters from a friend to find out for myself why everyone loves this now-classic deduction game.

Stationfall: here’s the blurb from the BGG snapshot: “A game of blackmail and betrayal, murder and mayhem, danger and destruction.” In a board game setting, I love all those things! It’s got a funny image of an “astrochimp” on the cover! It plays up to like ten players! Why have I not played this game???

Scarface 1920: my buddy Johnny keeps asking me to play this game, in part because he loves it but more so because he knows I would love it. I love mob themes, so games like Speakeasy and The Godfather: Corleone’s Empire always land for me. It’s got a sweet-looking set of illustrations. I can attack my neighbors. This one seems right up my alley, but I didn’t back the game and never got my hands on a copy. I need to make this one happen!

Things in Rings: maybe I need to go to more parties. Or, maybe I need to go to more parties where people are playing party games. Either way, I still haven’t been to a game night where someone broke out Things in Rings and I’m starting to wonder if I need to make new friends. Things in Rings hit the market in 2024 and I still haven’t found a way to put said things in rings…and it’s starting to make me angry. Somebody, please, invite me to a party where things and rings meet up!

Rise & Fall: I’ve got nowhere to run with this title. Everything about it sounds like my kind of game, right down to a playtime that lands in the 90-minute range. A couple friends have copies, people who I trust love it, and it looks like the kind of board state that develops into something that looks cool by the end of each play. This will be an easy one to table because others in my network love it.

Last Light: I did a demo of the Last Light prototype at Dice Tower West in the spring of 2022. I know the demo took place at that show, because I only have one DTW t-shirt, and it was from the 2022 event. After finishing an eight-player game of Last Light in just over an hour with the designer, Roy Cannaday, I wanted to play it again when the production copy reached the market. And here we are, three years after the game hit, and I still haven’t played it again. I’ll shallowly try to blame my network for this, but the reality is I need to work harder to get a copy and get this one on the table to see if my initial excitement will be realized once again.

And these games are only the tip of the iceberg. A river of games hits every year, but there are so many good ones from just a few years ago that I need to catch. Looks like I have to go out and play more games!

BGG Top 100

I thought it would be an interesting exercise to look at the current Top 100 games on www.BoardGameGeek.com and see how well I'm doing in playing them all. I realise I have never done this before in 19 years of blogging about boardgames. Certainly the Top 100 looks very different from 19 years ago. No more Tigris & Euphrates today. I don't actually browse the Top 100 list often

2025 Year In Review

02. März 2026 um 04:01

(I forgot to publish this earlier).

Games Played

Quarters Bridge (60+ sessions)

Dimes 1846 (2x), Chu Han (2x), The Gang, Pagan: Fate of Roanoke

Nickels Air Baron, Jump Drive, 1862, Fishing, Glory to Rome, LotR: FotR Trick Taking Game, Race for the Galaxy, Shards of Infinity

A fair chunk of gaming was with the TaoLing1. All of Pagan, Air Baron, Jump Drive & Shards were with him (and most of my ’62 and Chu Han). Now that he is no longer a student, I expect a much lower count next year …

I think I played ~90 unique titles, which is honestly fairly high. Full List on BGG

New to Me Games

As is always the case, most new games are firmly in indifferent category, but maybe with a novelty bonus. I think my Game of the Year is likely Chu Han, but even that is somewhat disappointing, because for games by Tom Lehmann, I’m hoping for 100+ plays, Chu Han petered out just north of 20. It’s a disappointment that most designers would kill for, but still.

And that was kinda it. Nothing set my world on fire. A mediocre year, in my book. Other new games of note were Dragon’s Down (my thoughts on DD vs Magic Realm), the new Caylus 1303

I’m also saddened that I only got in 3 games of Stationfall and Pastiche. Those need more plays.

Trends and Notes

My Weds night group has pivoted into 18xx for a large percentage of the sessions which accounts for most of my ’46 plays (20+) as well as Shikoku 1889, 18 India, 1822PNW, 1822MX, 1848 Australia. I got in a game of 1833NE, and am looking forward to its GMT release. (I also play some 18xx online on 18xx.games)

I’ve also been writing most weeks at the 20th Century Project.

  1. When he was home for a few months before relocating for a job, or back for the holidays. ↩

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