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The Only Game You Play

30. März 2026 um 16:32

I attended a fundraising trivia night over the weekend where every table had a theme chosen by the attendees. Our table was Wingspan & bird themed: Most of us wore bird shirts, there were dessert nests with candy eggs, we had two huge owl statues, and I brought a random Wingspan Americas bird card for each of the 10 of us.

The fundraiser was entirely unrelated to tabletop games–it was for the St. Louis roller derby team–but several people stopped by to say how much they loved Wingspan. One comment stood out: “I love Wingspan. It’s the only game I play.”

You might glance at your vast collection of games as you read this and wonder why this person hasn’t tried other great games, but think back to when you got into modern gaming. For me, Catan was the only game I played for a few years, followed by Agricola. The mentality was, “Why would we play something else when we already know–and enjoy–this game?”

Eventually I started exploring other games (Fresco, Dominion, Stone Age, etc), but I would bet that a not-insignificant number of people are “lifestyle gamers”–they pick a game, and that’s the only game they play. They might go deep into a modern game like Wingspan, a classic game like chess, or a trading/living card game like Magic.

I love when someone finds a game that they want to play over and over again. As a publisher, I want to support the things that bring people joy. Here are a few ways I try to support those who choose to play a specific Stonemaier game over and over:

  • community support: If I go deep into a game, I like to talk about the game on online forums (especially BoardGameGeek and Facebook). I try to help people feel welcome when they venture into the comments for our games, as it can be intimidating to show up in a group of 20,000 people and not know how your first question/comment will be received. Part of community support also includes supporting and encouraging fan creations (e.g., Wingspan’s bird promo packs or expansions like Scythe: The Wind Gambit).
  • content creators: Here’s a little secret about why we send so many games to reviewers (all games in our catalog, not just the new hotness): It’s just as much to get people excited about the games they already play/own as it is about informing people who don’t already have the game.
  • digital versions: The tabletop experience is awesome, but it isn’t always an option. We work with developers to bring our games to life digitally so the person who plays Wingspan once a month in person but wants to play every day in between online can do that.
  • accessories/expansions/promos/merch: For the two games I played over and over for several years (Catan and Agricola), we literally had one copy of the game among us. At a certain point, those of us who didn’t own the game felt the desire to contribute. We bought expansions, upgraded tokens, and promos; we might even have bought Agricola t-shirts if we had thought of it.
  • spinoffs/sequels: There are certainly many people who just want more Wingspan or more Scythe. But there are some who want different-Wingspan or different-Scythe; hence Wyrmspan, Finspan, and Expeditions.
  • gift giving: My first few games after Catan and Agricola were all gifts. I’m sure I would have eventually started buying other games myself, but I’m so grateful that people gave me that nudge by giving me Dominion, Stone Age, and Fresco. We have a gift guide at Stonemaier Games, but as I write this, I think it might be helpful to bridge the gap between popular non-Stonemaier games and our games. For example, if someone you know loves Carcassonne, they might also enjoy Between Two Castles. That sort of thing.

Did you–or do you still–have a game that you play over and over? In what ways has the publisher supported your passion for that game?

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Top 5 Games of Gamers Ranch 2026: Why These Types of Games Shine at Events

16. März 2026 um 22:53

I spent the last weekend hosting friends at the Gamers Ranch, a gaming-focused vacation property in the middle of Missouri. I had an amazing time, and I loved seeing the power of the tabletop community in action, especially in seeing different gaming friends intermingle.

As I reflected on the weekend, I realized that among the dozens of games played, there were 5 games that hit the table more than any others. I thought I’d briefly look at each of those games to see what made them work particularly well for events and conventions, which can sometimes be the difference for a game to break out.

Moon Colony Bloodbath: I taught and played this 6 times over the weekend, and nearly everyone played again later. Even though it’s heavier than the other games on this list, the single deck of cards (flip a card and everyone does what it says) helps a teacher to guide everyone through the first few turns. It’s also entirely simultaneous, so there’s no downtime. There’s also the dark humor of the theme and the bold name, which seemed to attract curiosity from those who hadn’t played.

Lord of the Rings Trick-Taking: The cooperative nature of this game creates a sense of camaraderie; camaraderie is often a primary motivator for someone to attend a gaming event. Also, the short playing time and the variety of each chapter–all based on a simple core system–created a “just one more game” mentality.

Bomb Busters: I’ll continue what I said above about the Lord of the Rings trick-taking game, as this applies to both: I’ve noticed at gaming events that many people are hesitant to commit to a 3-hour game, yet they’ll end up playing short, escalating, cooperative games like Bomb Busters for hours. I love the idea of breaking a longer game into bite-size pieces.

Magical Athlete: Everything about the product design of this whimsical racing game lends itself to events. While it asks players to make a key decision before the game starts (which characters you select in the draft), the rules are so bare-bones that this isn’t a problem. I noticed that people seemed to gravitate towards this game after playing a heavier game, as it’s a great brain break.

Mindbug: This snappy two-player dueling game has a unique hook that seemed to intrigue people (twice per game when your opponent plays a card, you can claim it as your own instead). An accessible, quick 2-player game is really nice for an event when a few people are waiting for longer, larger-group games to finish.

Also note that all of these games are super fast to set up.

One other commonality between these games is that they all had someone championing them. This can make a huge difference at an event or convention: If there’s someone visibly excited to play a game they already know, people will gravitate towards that game.

Have you noticed a game spreading like wildfire at events or conventions? What is it about that game or the situation that resulted in the game returning to the table over and over?

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Here are the events and conventions in which Stonemaier Games is participating in 2026.

If you gain value from the 100 articles Jamey publishes on this blog each year, please consider championing this content! You can also listen to posts like this in the audio version of the blog.

Interview: Uland Grawe von The CrunchFluff – Fanzines sind Liebesbriefe

09. März 2026 um 09:00

Uland Grawe hat aus Neugier und Erinnerung ein Community-Projekt geschaffen, das zwar kein klassisches Fanzine, aber ein Werk voller Leidenschaft ist. Das Ergebnis ist bunt und wild, eine Art Schatzsuche der Szene. Oder, wie Daniel Neugebauer von System Matters in seinem Beitrag so wunderschön schreibt: „Fanzines sind Liebesbriefe“. Ein Interview.

Dieser Beitrag wurde von Norbert Schlüter geschrieben

Hamburger Tactica 2026 – Frischer Wind in neuen Räumen

03. März 2026 um 21:00

T2026 - BannerDie Tactica in Hamburg ist seit Jahren eine Tabletop-Institution. Die diesjährigen Neuheiten wurden aber nicht nur von den Ausstellenden beschert, auch einige der Räumlichkeiten erschienen im neuen Gewand. So kam passenderweise zum 20-jährigen Jubiläum eine frisch renovierte Eventlocation und natürlich jede Menge für das Hobbyherz und den heimischen Hort. Wenn die Tactica ruft, schlagen Hobbyist*innenherzen […]

Dieser Beitrag wurde von Geoffrey Förste geschrieben

10 Turnoffs for Potential New Gamers (And How to Prevent Them)

Many of us who have been gaming for a while love to spread the joy of our hobby to others. We're not shy about inviting others to our game nights or trying to start up new groups in town. Many times, though, we're met with, "Nah, I'm not interested. I'd rather stay in and watch Netflix."

But then comes the day when someone says, "Yeah, I'd like that," and the person actually shows up at your gathering. You haven't dragged them to your gathering; they've come willingly. They've expressed interest! They are a Potential New Gamer (PNG). Your job now is to not scare them off by giving them a subpar experience. How do you boost the chances that they'll stick with the hobby and maybe become a permanent member of your group?

While everyone responds differently to social situations, there are some things about game gatherings that can be instant turn-offs for potential new gamers. Here are ten things that might frustrate and/or offend your fledgling gamers and tips on how to avoid them.

1. Sexist, racist, anti-LGBTQ, political, religious, or other alienating language or appearances. 

Gaming has come a long way since I started way back in the 1980's. Back then, a woman practically had to accept being offended…

The post 10 Turnoffs for Potential New Gamers (And How to Prevent Them) appeared first on Meeple Mountain.

How (and Why) to Start a Silent Board Gaming Club

One of the best discoveries I made last year in my town was a silent book club. It seems like an oxymoron, but for us introverts it's an easy, low stakes way to meet new people without being overwhelmed.

The premise is this: everyone brings a book to read to the event. (Unlike a regular book club, this is a book of your choosing. Not everyone is reading the same book.) Most events follow a similar structure: Thirty minutes of chit-chat at the beginning, an hour or so of silent reading, and then some more chit-chat at the end. The chit-chat can be structured so that each person talks a little about the book they've chosen, or it can just be a discussion of "whatever." Some people don't even stay for the after-chat, preferring to just read and go. Events are held at restaurants or bars. Others are held in libraries, bookstores, or private homes.

The biggest positive I hear over and over about the silent book club is that, in a busy world, the meetings provide a guaranteed chance to slow down and get some reading done. Meeting new people in a real-life, low-stress environment is a close second.

After loving my local silent book club, a light bulb went off in my head. Why wouldn't the same thing…

The post How (and Why) to Start a Silent Board Gaming Club appeared first on Meeple Mountain.

Community-Favorit 2025

29. Januar 2026 um 00:27

Leute, diese Abstimmung hat mich schon Nerven gekostet, weil alte Kalauer gewählt wurden. Sie haben mich gezwungen, hier Brettspiele zu prämieren, die ich selbst nicht wirklich mochte. *Hust Flügelschlag und Mischwald*. Und es gab regelrechte Wettrennen um Platz 1, weil ihr als Community in Wellen gewählt habt und entsprechend Titel auf- und abrutschten. Dieses Jahr...

Der Beitrag Community-Favorit 2025 erschien zuerst auf Brett und Pad.

The Current State of Play-and-Win (2026)

12. Januar 2026 um 17:53

I just spent a delightful weekend at Geekway Mini here in St. Louis playing tabletop games–including several play-and-win games–with a variety of wonderful people. Among some new-to-me favorites, I also taught and played Origin Story, Viticulture with the new expansion board (subscribe here for more info), and an epic 7-player game of Scythe on a friend’s stunning custom board.

With many game conventions big and small happening around the world in 2026, I thought this might be a good opportunity to shine the spotlight on the amazing play-and-win system that originated with Geekway many years ago. Also, tickets for the bigger version of Geekway will be available starting this Friday–I’d love to play a game there with you in May if you decide to attend!

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My favorite way to market our products is to facilitate and encourage them to get to the table more often. Your table, my table, the tables of reviewers, ambassadors, etc–any table will do. The more our products get to the table, the more they’re exposed to people, and hopefully the more fun people can have with them.

This is a big part of the reason why we support our products with reprints, expansions, and ongoing reviews, as well as focusing on accessibility (Watch It Played videos, ability to teach to new players on the fly instead of frontloading rules, etc). Our goal is to bring joy to tabletops worldwide, but a key element is that our games must actually get to the table.

One of my favorite ways to accomplish this goal is through play-and-win donations for game conventions and 100+ person events.

Play-and-win is a convention concept where people can check out a game, play it, and then enter their name in a lottery to win that specific game at the end of the convention. If I donate a play-and-win game to a convention, it can be experienced by dozens and dozens of people in a short amount of time. Only one of those people will win it, so if other people liked the game, they’re now informed in their decision to purchase it later.

I’ve been talking about play-and-win on this blog for a while after discovering it at St. Louis’ own Geekway to the West (which I’m attending again this year–I highly recommend it), and I’ll post those links at the bottom of this entry. Stonemaier Games sends dozens of games each month to support conventions around the world.

Today I’m going to focus on the play-and-win Google Doc that I created and maintain, as well as my current approaches to maximizing the potential of play-and-win for publishers, conventions, and gamers.

Publishers

If you’re a publisher who likes the play-and-win system, but you don’t like getting solicitations from hundreds of conventions, the Google Doc is for you. You can simply enter your information on this tab, which communicates to the participating conventions that you’re in the know and don’t need to be contacted individually.

As a publisher myself, my process for sending out play-and-win games is that I have a calendar alert late each month to remind me to check the Google Doc for conventions happening 2-3 months in the future. For example, today (mid-January) I’m looking at conventions happening in March and April. Conventions have told me that this advance notice is really helpful, particularly so the coordinators can tell vendors which games are coming in time for them to stock up via distributors.

The number of games I send to a convention depends on the size of the event. Sometimes the play-and-win coordinators enter their information on the Google Doc and forget about it, so I help to remind them of what the package is by including the words “play-and-win” as part of the address label.

I try to keep our ambassadors informed about the various conventions that feature our play-and-win games. If any of them attend those conventions, they can make sure to drop by from time to time to see if players have questions. Otherwise, you don’t need to be worried about having teachers present–people who use play-and-win are usually comfortable to learn the game from the rulebook, and random fans of the game often stop by to help out.

Last, while we donate our games to play-and-win sections for free, it’s perfectly reasonable for you to offer a convention a discount instead of a free game. This can actually be helpful to the convention, as it lets them buy exactly what they think will be the most exciting for their attendees (instead of letting you choose).

Conventions

If you’re completely new to play-and-win, read this blog entry about the core details (or these instructions on the Geekway website). Then take note of the following:

  • Please enter your convention on the Google Doc (use open rows at the bottom of each month or insert a new row). In doing so, you’re committing to use any contributed games for play-and-win, and you’re committing to actually having a play-and-win section with at least a dozen total games (even if it means allocating part of your convention budget towards buying games specifically for this purpose). You can now indicate if you prefer different games or multiple copies of the same game.
  • In filling out the Google Doc, there’s no need to contact publishers–particularly publishers on this tab–to solicit donations. You will either receive games 30-45 days before your event…or you won’t, in which case you have plenty of time to purchase games to fill your play-and-win section.
  • At least several weeks before the convention, tell vendors which games were donated for play-and-win so they can stock those games at the event. The play-and-win section should close (and winners announced) before the vendors close their booths.
  • When you receive the games, prepare them to be played (i.e., punch the punchboards, open shrinkwrapped decks of cards, sort tokens, etc). This serves the attendees hoping to show up and start playing.
  • It never hurts to follow up with a publisher after a convention to let them know how their games did in the play-and-win section (number of plays and ratings from participants). I understand that this is extra work, and I won’t ever hold it against a convention for not doing so, but it’s really nice when conventions do this.
  • I recommend only letting each person win at most 1 game for the entire event–that way you spread out the prizes among the most people. Also, instead of interrupting the event to announce the winners, simply post them at a few key places around the convention hall or on an online forum designated for attendees to check.

There are other tips from specific conventions on this tab of the play-and-win Google Doc.

Gamers

If you like the idea of play-and-win, feel free to check out the conventions listed on the Google Doc. You might discover a nearby game convention that you haven’t heard of.

If you’re new to game conventions, you might be pleasantly surprised by them–especially the type of convention where you just play lots of games for a few days. I’m an introvert who does not get excited about big events, but my experience at Geekway is consistently amazing. I really appreciate people who have invited me to join their game or when someone teaches a new-to-me game, and I’ve tried to be just as welcoming to others. If you attend Geekway in May and you see me, please say hi–I’d love to play a game with you!

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What are your thoughts on play-and-win?

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If you gain value from the 100 articles Jamey publishes on this blog each year, please consider championing this content! You can also listen to posts like this in the audio version of the blog.

5 Insights from Our 2025 Demographic Survey

08. Dezember 2025 um 15:09

Last week on the Stonemaier Games monthly e-newsletter (subscribe here), I shared a demographic survey with our subscribers. I’ve done this a few years in a row now, with the intent being to learn more about our followers so we can better serve you in the future. I try to focus on questions with actionable results.

As usual, I’ll focus on data where a significant change happened compared to previous years, as well as new/revised questions. First, a few quick notes:

  • You can see my analysis of previous years’ data here (2024), (2023), here (2022), here (2021), here (2020), here (2019), here (2018), and here (2017).
  • This data is specifically from those who choose to follow Stonemaier Games AND choose to reply to the survey (around 8,000 people), so it is not necessarily representative of the greater gaming community. I welcome the sharing of results of any other similar surveys in the comments.

Our audience was highly motivated by the prospect of a prize to reply to the survey.

Most years when I send the demographic survey, we get a few thousand responses–an average of around 3,000. This year, for every 1,000 respondents, I offered a chance at a $100 gift card for our webstore to use on any 2026 products. The number of respondents doubled as compared to last year, with 8,446 surveys submitted as of this writing. I’ve already contacted the winners and sent them their gift cards (it was interesting to see that 4 of them have never made a Stonemaier webstore purchase despite being newsletter subscribers).

Our audience indicated an increased reliance on reviews for purchasing decisions.

This is a question I asked because I wanted to make sure we are allocating our resources properly when sharing information about new products. Last year, 31% of people said they use playthroughs when deciding whether to buy a game, leading to us sponsoring a total of around 40 playthrough videos from 8 different content creators in 2025.

This year, the survey results showed the use of playthroughs dropping to 26% and reviews increasing by the same amount, up to 42%. While this is significant, I don’t think it will change our strategy, as we already offer thousands of review copies to a variety of content creators each year (with around 1,000 products accepted for review).

A minority of our audience sleeves cards in every game.

Our survey shows that 18% of people sleeve cards in most games, a decrease compared to last year’s 23%. Perhaps people are trusting the quality and durability of the 310 gsm ivorycore cardstock we use (usually with linen embossing), along with our lifetime replacement parts service.

Our audience is patient (and busy with the games they already have).

Over the last few years I’ve asked subscribers how long they prefer to wait between paying for a new game and receiving it. I thought maybe there might be some crowdfunding burnout–it’s tough to spend $50-$100 on something that you don’t receive for 1-2 years, especially when there are many great games available right now.

However, every year more people seem fine with waiting. This year, the number of respondents who are happy to wait 6-18+ months for a game they’ve already paid for went up to 47%. You might think this indicates an increased interest in crowdfunding, but wait until you see the next insight.

 

Our audience wants to buy more from local retailers and way less from online stores and crowdfunding campaigns.

I typically include the question, “Which place did you use the MOST for buying games this year?” This year the results showed 37% from online stores, 21% from local stores, 20% from publisher webstores, and 16% from crowdfunding campaigns.

But I also added a new question this year: “If it’s different than your previous answer, which place are you hoping to use more for buying games in 2026?” The answer was vastly different than the previous question. Taking into account that 27% said that their answer wouldn’t change, I think it’s still statistically significant that only 2% said crowdfunding campaigns. Local stores are the big winners here, jumping up to 33%.

Of course, Stonemaier Games already doesn’t use crowdfunding, and we strongly support the vast ecosystem of local game stores. When you buy from a local store, not only are you supporting the local economy, but also don’t have to pay for shipping, you might discover something unexpected, and there’s a good chance they might even be able to teach you how to play. Plus, it combines well with the idea of patience as I noted above: Just recently I ordered Agent Avenue and the Mandalorian pack for Star Wars Deckbuilding from my local store, and I was totally fine that they said it might take a few weeks–I have plenty of games waiting to be played and replayed in the meantime. If you’ve been waiting to get the new Wingspan promo birds from your local retailer, they’re now available!

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Huge thanks to everyone who took the time to fill out the survey! What do you think about these results (and how creators could act on them to better serve you)?

If you gain value from the 100 articles Jamey publishes on this blog each year, please consider championing this content! You can also listen to posts like this in the audio version of the blog.

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